http://maxroy.com/blog Search Engine Marketing Consulting in Central and East Europe Mon, 21 May 2012 11:10:04 +0000 http://backend.userland.com/rss092 en maxroybloghttp://feedburner.google.com [caption id="attachment_671" align="alignleft" width="300" caption=" "][/caption]Currently Head of SEO at Razorfish, one of the largest interactive marketing and technology services agencies in the industry and currently has more than 2,000 employees in 20 offices worldwide focusing exclusively on digital marketing and technology. We help industry leaders such as O2, Ralph ...<img src="http://feeds.feedburner.com/~r/maxroyblog/~4/H3GDdoCO3IE" height="1" width="1"/> http://maxroy.com/blog/david-harling-interview-smd2012/ [caption id="attachment_654" align="alignleft" width="179" caption=" "][/caption] There is a world of difference between print journalism, as practised in newspapers, and online journalism. At least there should be, since they are two completely different media with their own peculiar advantages and disadvantages. Different people consume them in a different way and for ...<img src="http://feeds.feedburner.com/~r/maxroyblog/~4/OrsmB8o1hXw" height="1" width="1"/> http://maxroy.com/blog/russell-smith-data-journalism/ For our Search Marketing Day conference due in May we have succeeded in inviting Andre Alpar, a renowned German practitioner and theorist of the broadly defined performance marketing, working for the Berlin-based AKM3 Agency. Andre is a truly versatile man - he develops SEO-plug-ins for popular search engines, engages in ...<img src="http://feeds.feedburner.com/~r/maxroyblog/~4/nfGYBwzli-w" height="1" width="1"/> http://maxroy.com/blog/before-search-marketing-day-interviewing-andre-alpar/ In the first half of 2011 almost 237 million EUR were spent on advertising on the Polish Internet. Two million .pl domains were registered and the number of Internet users reached 18 million. Read the year’s review. Advertising 220 million EUR That is how much the Polish online advertising market was worth in ...<img src="http://feeds.feedburner.com/~r/maxroyblog/~4/LPVeQts09vw" height="1" width="1"/> http://maxroy.com/blog/polish-internet-2011-in-numbers/ Internet advertising again leads the Polish advertising market in its growth. While the whole advertising market in Poland is experiencing a serious slowdown, Internet advertising is growing at an impressive rate. But the general increase of Internet adverting fades when compared to spending on SEM! Recently IAB Polska presented the results ...<img src="http://feeds.feedburner.com/~r/maxroyblog/~4/fUiTDkUgYjk" height="1" width="1"/> http://maxroy.com/blog/internet-advertising-in-poland-is-growing-fast-the-fastest-in-search-engines-44/ On Thursday June 16 the international SEO conference Search Marketing Day 2011 came to an end. For two days Poznań was taken over by ten world renowned SEO experts, over 220 participants, and terabytes of knowledge transferred from the heads of the former to the heads of the latter. How ...<img src="http://feeds.feedburner.com/~r/maxroyblog/~4/n1BCr7z6YHc" height="1" width="1"/> http://maxroy.com/blog/how-was-search-marketing-day-top3-most-important-topics-coverage/ The Friday interview with Kaspar Szymański has initiated a series of interviews with the speakers invited to the Search Marketing Day conference that is taking place next week. Today it is Stephen Pavlovich's turn - an expert on conversion optimization (CRO), with around 800 Twitter followers. Stephen works at the ...<img src="http://feeds.feedburner.com/~r/maxroyblog/~4/ixbXsxlBulI" height="1" width="1"/> http://maxroy.com/blog/stephen-pavlovich-at-search-marketing-day-2011/ Cezary Lech: Kaspar, your personal brand seems to be more and more visible at European industry events - are you about to become the European Matt Cutts :)? Kaspar Szymanski: I appreciate the recognition regarding me and teams time spent in reaching out to webmasters across Europe. Personally, I think it's ...<img src="http://feeds.feedburner.com/~r/maxroyblog/~4/PTbmnRHPc_Y" height="1" width="1"/> http://maxroy.com/blog/interview-with-kaspar-szymanski/ The Polish Internet advertising market grew really fast in 2010, but it was nothing compared to the rate at which its main component - the search engine advertising market (SEM) - grew. The research commissioned by the Polish branch of IAB and carried out by the auditing company PwC ...<img src="http://feeds.feedburner.com/~r/maxroyblog/~4/jfGJsy1410M" height="1" width="1"/> http://maxroy.com/blog/polish-sem-market-worth-120-mln-eur/ Search Marketing Day - the first international SEM conference in Poland! Only foreign speakers! 15 June 2011, Poznań, the cultural and trade centre Stary Browar – Multikino. There are only 205 passes for the conference, as that is dependent on the seating capacity of the largest screening room at Multikino ...<img src="http://feeds.feedburner.com/~r/maxroyblog/~4/yBl4EWiwMwQ" height="1" width="1"/> http://maxroy.com/blog/search-marketing-day-2011-announcement/